Advice to the College

In my opinion Brooklyn College has the resources to implement a great new media management, it has a website and an account of all the most important social media as Facebook, Twitter, Instagram, YouTube and Linkedin. Some of the social media accounts have been managed correctly, as Facebook, Twitter and Instagram, by posting almost every day, varied content, and a direct relationship with the college. YouTube and Linkedin have less activity, YouTube for example does not have a new video from 4 months ago and the actual content is not interesting for students, it is too academic and this kind of content should not be in the YouTube site of Booklyn College, perhaps in an academic site. The Linkedin account, for example, has a correct content but it does not have the activity that it should have, they need to post more frequently.

On another hand, Brooklyn College website is outdated and messy, it has all the information students need but the way as they are presenting this information is not easy to follow, people do not want to look for information in that website, and the people that look for information spend a lot of time doing it.

My first advice is to change the web site, by selecting the real important information, the information which a current or future student want to find, and also changing the format for something more minimalistic, less letters and sub parts and more linked information. My second advice is to relate all their social media, posting YouTube links on Facebook, Facebook post on the website, or Instagram images on twitter, any relation would be good for the college new media. And finally, they should create a team of people which would develops these new media, a posting plan for each resource, and camping creation to increase the activity on their social networks.